OUR HISTORY...

Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent.

Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that working with professional hairdressers, she could help millions of other people also wanting high performance products that were gentle.

Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN") began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:

·  protein technology (since hair is composed primarily of  protein)

·  An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin

·  Products recommended exclusively by licensed cosmetologists in professional salons

By 1965, Paula had full ownership of Redken Laboratories, based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its headquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.

Redken's philosophy on beauty powered by science

Beginning in 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage.

Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken's two latest patents for protein technology are the basis for our haircare and styling lines.

Patent #6,015,574 was issued for Redken's exclusive Interbond Conditioning System. An integral part of Redken's haircare collection, it provides simple solutions to specific needs by carrying highly specialized ingredients to the hair. These ingredients help transform the hair's inner structure while dramatically improving its outer appearance.

Patent #6,013,250 was issued for Redken's new 3D Repair Complex, which is in the EXTREME line of haircare products. Delivered by the Interbond Conditioning System, the 3D Repair Complex includes proteins, ceramide and natural lipids to help provide internal strength, cuticle reinforcement and protective resurfacing to distressed hair.

And for the future...
Our commitment to formulate scientifically superior products for the global salon community continues, and as we forge ahead in the millennium, our awareness of fashion, street trends and modern hair needs will only enhance our scientific strength.

 

www.redken.ca

 

 
feel good about looking good
 

Caring about yourself and caring about the earth don’t have to be mutually exclusive. For over 20 years, this has been the guiding force in creating Super Natural Beauty for your hair, your skin, and your home.


John Masters Organics grew out my desire to create a luxury beauty line that treats the earth with respect. The result is the culmination of the hard work performed by people all over the world. Their dedication to growing and harvesting organic and wild-crafted ingredients is honored at John Masters Organics.


We only get one body, and we only get one planet. Why not treat them both with the utmost care? I didn’t want to deal with chemicals and synthetics everyday, and I truly believed that when given the option, others would feel the same. Why use synthetics when natural products work better and are safer for the environment?


This labor of love has yielded over 30 sumptuous products, and it gives me great pleasure to share this Super Natural Beauty with you.


J

 

 

www.johnmasters.ca

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